INTRODUCTION

You probably already know that, over the long term, the stock market generates returns higher than any deposit account. Using figures adjusted for inflation, the stock market has returned an average of 8.2% a year since 1918, while cash in the building society would have generated just a 1.6% annual return over the same timescale. Indeed, over any ten-year period since 1918, the stock market has beaten cash 97% of the time.

So, with that outperformance in mind, have you just set up your online dealing account to help start improving your investment returns?


Or perhaps you’ve already bought some shares, only to see your portfolio suffering badly from some poor investment decisions?

Either way, this mini-guide is for you. In 9 easy steps, we’ll guide novice stock pickers through some of the essentials of stock market investing.

CONTENTS

  1. Should you be buying shares anyway?
  2. Are you properly prepared?
  3. Why you need an investment strategy
  4. An investment strategy explained
  5. Where to find good stock ideas
  6. Where to find company information
  7. International investing
  8. Traits of the Foolish stock picker
  9. Putting it all together

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